Dark Little Secret Or Best Decision Ever?

I wanted to write about a confusing and even controversial marketing topic today – Paid Social Media Growth, Engagement & Followers. Specifically, what it can do for small businesses and startups, and why, as a marketing professional, I decided to open a side business for it.

There are a LOT of myths and mixed reviews out there about this topic. I hope to shed some light on this topic for anyone interested and even educate those who are most curious. First – and most importantly – what is the difference between real and fake paid social media?

Fake social media and “bots” are accounts that are created in mass quantity to look like real accounts, but that do not have a true user behind them. I do not sell or endorse the use of bots or fake accounts, especially any kind engineered to promote negativity or hatred.

However, real paid social media are accounts that were created by a genuine human, with an email address that is attached to a real account, owned by a real person. Real social media accounts can include accounts that are highly visible and highly active as well as accounts that are not so active. But they are real.

Paid real social media can do a number of positive things for  individuals and businesses. But before I mention the benefits, what CAN’T they do for you?

Buying social media followers and engagement IS NOT equal to acquiring new fans and customers. You are not buying true fans, real customers or anyone guaranteed to like or buy your products or services. Some might be converted if your content is just amazing, others may never even know they follow you.

I come from the world of retail sales and leadership – with over 12 years in corporate experience –  and now I run my own digital marketing business. I subscribe to the ideology of “Customer experience/service over everything.” Customer experience is how a customer feels about your business and your brand, how likely they are to refer you to their friends and family, and often times, their “buying decision” is determined by whether or not they got a confident and strong feeling about who you are as company, or the person that was helping them. Paid social media is the tech side of this very same concept, and when used correctly, can help you grow your business at a significantly faster rate.

When you buy real social media accounts as followers/subscribers/page likes or engagement strategies, think of it really as “reputation services.” Paid social media can attract new organic real customers, (Customers – not followers – attract organic paying customers!) because when that person decided to check out your ad, your boost, your profile or your post, they were given a strong, confident feeling and felt reassured of your business because …. drumroll …. other people like and follow you too.

Yes, the world is full of or leaders and followers, but psychologically, and even on a subconscious level, people will feel more confident and positive about something that other people also like. People like to feel like they are part of the in-crowd, and not drifting off into uncharted territory, especially in business where they might get ripped off and misled.

Real paid social media on YouTube, for example, can truly make the difference in your business by applying the right keyword strategy along with applying paid likes, ranking views, comments and more. By doing this, you can take the top spots on YouTube searches when people are looking for content related to what you offer. That alone is huge! But the strategy (which you can access here in a FREE PDF Guide) is critical. You have to follow a few steps in order to have your videos rank well, not just slap on some engagement randomly.

Real paid social media can take your new small business / startup profile from 62 likes or even 1!!!! page follower to a few thousand to start, so that when you put out your first few posts about your amazing (actually amazing!) product and service, people don’t judge you and discount you simply because you are new! This is HUGE. And it happens all the time. Valid, amazing businesses are ignored because they are simply new, and its sad. It’s like when you need job experience to get a job. Help! It has to start somewhere… so, maybe you “fake it till you make it,” so to speak. Just like you might have to use your friend or parent’s business for a job reference to land that first important position, you can use paid social media to jump start your profile or a post to get others to take you more seriously and give you a chance. 

It is the difference between someone going “ugh, 23 followers? Who are they?? Are they Legit?” and instead seeing strong numbers like “5,326” and going “Oh, cool. Let me check out their website / post / service, etc.”

The Power of Advertising and Influence.

Paid social media engagement and emoticons can be added to your boosted posts and advertisements to start strong — making sure you get the best value for your ads, and so you don’t have to put an advertisement out there with nothing, hoping that one person is going to randomly give you the benefit of the doubt and give you that first “like” or comment. (TRUTH: MOST ads you see have paid engagement on them!)

MOST accounts that are managed by marketing firms and agencies have paid engagement on them — they just don’t tell the client that!) It will help STOP THEIR MINDLESS SCROLLING and think “Oh wait, this looks cool an popular, let me read it too.”

Especially with the emoticon services. Marketers will PRE LOAD laughs, loves, angry etc! to intentionally influence other people’s emotional reactions and influence them to have those same reactions. PSYCH101, people…

Social Media Influencer’s, who get paid to promote other people’s content, often throw on paid social media engagement too – even IF they have 100k + followers that will like your post, they want even more. Why? To give you and everyone else a strong, confident feeling that things are going well! To help things go viral! To make you more money, and so on.I’ve often referred to paid social media as online marketers dark little secret.  These services have been used by your favorite celebs, tech companies, blogs,  politicians, major corporations and more. However, many marketing businesses are not transparent about it. They say they will get you explosive engagement, but never tell you how.

While I fully believe in using paid social media, I don’t feel comfortable operating that way. As a communication consultant, and a someone who cares a great deal about entrepreneurs, small business owners and customer experience as a whole, I decided I wanted to be extra transparent about it. Help educate people on WHY its a good idea, and let people know that, basically, if you’re not using it – you’re falling behind and not being competitive enough.

Don ‘t Worry, Be Happy!

Again, paid social media – using real accounts – are not hurting your accounts, and they are not bots. Facebook and Instagram, for example, don’t shut your account down for doing it. They turn the other way because, unlike bots, they can see they are real accounts. They might not love the fact that servers are forcing the actions they take, but ultimately, the platforms still win. Think about it, if someone’s ad does significantly better, they will keep paying for more ads. If a video was super popular and went viral, that platform gets more traffic and more users. And so do you. So, its really a win-win situation for all.

Are you interested yet? Even a little curious?

If you are interested in learning more about how to apply a paid social media growth strategy to their accounts properly, what to buy, how/who/where/what – all that good stuff – I am happy to help you. You can access my website here, or you can send me a message via email (Katya @ dailybuzzwords (dot) com) and I can answer any questions you might have, no pressure to buy.

If you post YouTube videos, you DEFINITELY want to find out about the keyword / social ranking strategy I mentioned before. Its important.

If you want to start your own paid social media business on the side as well, I can show you how to do that too.

My goal with this post is to be a resource, and the bonus of this post is to make some sales for those who realize the power and potential of these services. But first, the barriers need to be broken down so that people can understand more about this topic, how it works, and why its important.

IF anyone got to the end of my long long post, and you send me an email message with your recent, public facebook post link, I’ll give you 100 post likes free too. (At least the first few hundred people or so, in the spirit of customer experience and giving 🙂 )

I’d also love to hear your thoughts on the subject. Any positive experiences with it, fears, worries, confusion – anything. Please share!

Wishing you all a wonderful Saturday — and a gentle reminder to go after your passion and chase your dreams!

Katya

© 2018 iflourish, all rights reserved.

Need a new website, business and marketing plan, social management or SEO? We offer complimentary strategy sessions: Buzzword Consulting 

Ready to get your social media growth strategy going? Check out Social Hype

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#1 Most Important Thing To Do If You Want To Start Writing Or Blogging

Writer’s Block? Struggling where to start?
 
THE #1 MOST IMPORTANT THING TO DO if you want to start writing or blogging is much more elementary than you may think.
 
You don’t have to have a perfect outline, well-crafted arguments, or even all the facts.
 
You don’t have to have years of experience, take tons of classes, or read a million books on how to be a writer.
 
So, what do you need to do?
 
Trust the process, and trust yourself. The #1 most important thing to do is to just START WRITING.
Yep, thats it!
 
All good writers — all GREAT writers — start with humble beginnings, weak plots, even just completely terrible and embarrassing first drafts.
 
But the wonderful thing with a bad first draft, is that you have something down, something that you can move with, evolve from, and something to add and subtract from. 
 
If you want to write a story, a blog, or even write scripts for podcasts, ads and videos, you just have to apply these 3 steps.
 
1. Don’t over think it – just start writing. You can re-organize any sentence, paragraphs or pages later!
 
2. Try not to freak out and trust yourself. Self doubt is normal, but it should never keep you from getting your thoughts out of your head and into a first draft of any kind.
 
3. Trust the process. Get the words out. Fix it up, re-organize, add facts, details, and finally, fine tune.
 
A Fair Warning! Getting help from peers, friends and editors is all fine and dandy too, but be careful not to take anyone’s advice too personally, or too seriously. If you ask a million people to read your story, you might really get a million different forms of advice, good bad and ugly. Instead, enlist a few trusted individuals, or hire an affordable pro to take a peak. But no matter what, you have to trust yourself, your own words and stories above what others may advise.
 
So, just sit down and write. Write that first, possibly miserable, rough draft and clear the clutter, chaos and self doubt form your mind, in order to start getting things done.
 
We are all natural-born storytellers, and have a special gift to share with world. Don’t be afraid to share yours!
What are you waiting for? It’s time to get started!
-K.J
Hey! Follow me on facebook and twitter! 🙂

FLY GOALS 

We have all heard of SMART goals but have you heard about FLY Goals? 

Why are goals so important? There is nothing better than the feeling of inspiration and excitement about a new goal or idea. Without goals, it becomes much harder to achieve your dreams, no matter how big or small. 

“Set a goal that makes you want to jump out of bed in the morning.”

Goal setting is important and powerful on its own, but FLY goals will take it all to the next level as you work towards building your best self.

Let’s back track for a moment. What is a goal?

 “A goal is the object of a person’s ambition or effort; an aim or desired result.”

Here are 10 reasons why setting goals are important:

1. Goals help you stay focused. 

2. Goals help you measure your progress and results. 

3. Goals help you avoid the pitfalls of distraction and procrastination. 

4. Goals help you stay motivated. 

5. Goals help you find your purpose. 

6. Goals help you celebrate success and milestones. 

7. Goals help you uncover hidden strengths. 

8. Goals help you identify and overcome obstacles in your way.

9. Goals help you evolve and grow. 

10. Goals help you achieve things you never thought possible. 

Remember SMART goals? 

Specific, Measurable, Achievable, Realistic, and Timely. I have always been a huge fan of utilizing this method of goal setting when it comes to coaching  and sales. 

But when it comes to your life’s dream or a big risk, I think it’s critical to push yourself beyond SMART goal reasoning and practice what I like to call, FLY goals. 

SMART goals play it safe. They make you ask if something is realistic or achievable. But when it comes to our biggest hopes and dreams many people would get to that step and begin to doubt themselves. 

FLY goals force you to take that leap of faith. 

You have a dream. A spark. An idea. You want to start a business. Take a huge risk. These are all moments in your life when basic goals and smart goals can begin to stifle you as self-doubt and fear settle in. That’s why you need to set goals using the FLY goal test. 


WHAT ARE FLY GOALS? FLY stands for: 

F – Fiercely

L – Loving 

Y – Yourself

You set a goal. A big one. A passionate one. 

Now, make sure it passes the FLY goal test. 

  • Is this a goal that was made fiercely, staring your fear in the face and saying “no way, not today!” and setting out to make it happen?
  • Is this a goal that supports the love you have for yourself, your self-worth and your confidence? 
  • Is this a goal that pushes you to become your best self? Are you pumping yourself up with YOLO’s and You Go Girls (or boys) and saying YES! 

Fiercely Loving Yourself. It doesn’t always come easily. We are our own worst critics. We love the day dream and hype but in order to make it our reality we must force ourselves to become much stronger; take bigger risks and push ourselves to withstand the inevitable case of self-doubt waiting seeping in. 

Fiercely Loving Yourself. It’s what separates you from those who do not chase their dreams. It’s the difference between inviting value and honor into your daily life and settling  

Without active goals setting in our lives (and revisiting and revamping them along the way), we risk losing our passions or purpose. 

SMART goals are helpful but may be too narrow a scope for some. Never limit yourself by applying the wrong model to what might be the most important decision of your life. 

Whether it’s trying something new, getting back into something old, or simply working on your state of mind, goals will keep you honest and on track. Add FLY goals into the equation and they will take you to the next level. 

So, what makes you feel inspired and excited? What makes you want to jump out of bed in the morning? What makes you want to FLY?

Written by Katya Juliet 

Buzzword Consulting 

Wake Up Tomorrow Stronger And Closer To Your Goals

By Katya Juliet

I absolutely loved this and had to share.

Recently, I have been writing about positive self-talk as a base to communicate and build stronger relationships with others. That includes relationships in the professional world. In business, we know just how important a skill it is to build lasting networking relationships that will help grow and evolve our businesses most effectively. To do this takes focus and dedication. I feel the article I am about to share with you is a great resource for anyone who is looking to refocus, rebalance and officially make positive progress within his or her busy professional lives.

How To Transform Your Life in 6 Minutes a Day, by Hal Elrod, was featured on Entrepreneur.com on 10/3/14. This article walks you through a wonderful new way to start your day, while getting in some of the most positive, self-affirming and personal development best practices out there today.

Click on the link to view entire article and detailed instructions. Here is an excerpt and overview of Elrod’s acronym “SAVERS”:

How To Transform Your Life in 6 Minutes a Day

But who has time for that, right? Luckily, there is a method to do it in as little as six minutes a day. Enter the life SAVERS, a sequence that combines the six most effective personal development practices known to man. While someone could invest hours on these practices, it only takes one minute for each — or six minutes total — to see extraordinary results. Just imagine if the first six minutes of every morning began like this:

  • Minute 1: S is for silence.

  • Minute 2: A is for Affirmations.

  • Minute 3. V is for visualization.

  • Minute 4. E is for exercise.

  • Minute 5. R is for reading.

Although we do see these same methods promoted by others, most of them emphasize putting in at least 30 minutes of journaling or reading at night, for example. Which is just a constant struggle for many of us as entrepreneurs, parents, and professionals because of the time element alone. The 30 minute + methods can be risky for two reasons. First, if we are unable to find that suggested amount of uninterrupted time, it can be easy to give up on self-improvement techniques and second, even the added stress of feeling like you have failed to accomplish one more thing can send one spiraling down a less productive or stagnant path. Don’t let that be you.

This 6 minute wake up routine may be the best way to finally transform your busy life and transcend your personal development. Want to wake up every day feeling stronger and closer to your goals? Take a look and see if this might be right for you!

Hal

 

TOPIC:

How To Transform Your Life in 6 Minutes a Day

Thank you for following and sharing iflourish. Have a beautiful day!

 

 

blackBLOGO-coral-grey-beigeFor additional support or consulting services, feel free to contact Katya Juliet through her business website, Buzzword-Consulting. Buzzword Consulting offers affordable digital marketing services, communication consulting, copywriting, PR & Social Media Management for small businesses, start-ups, entrepreneurs & non-profit Organizations. 

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