FLY GOALS 

We have all heard of SMART goals but have you heard about FLY Goals? 

Why are goals so important? There is nothing better than the feeling of inspiration and excitement about a new goal or idea. Without goals, it becomes much harder to achieve your dreams, no matter how big or small. 

“Set a goal that makes you want to jump out of bed in the morning.”

Goal setting is important and powerful on its own, but FLY goals will take it all to the next level as you work towards building your best self.

Let’s back track for a moment. What is a goal?

 “A goal is the object of a person’s ambition or effort; an aim or desired result.”

Here are 10 reasons why setting goals are important:

1. Goals help you stay focused. 

2. Goals help you measure your progress and results. 

3. Goals help you avoid the pitfalls of distraction and procrastination. 

4. Goals help you stay motivated. 

5. Goals help you find your purpose. 

6. Goals help you celebrate success and milestones. 

7. Goals help you uncover hidden strengths. 

8. Goals help you identify and overcome obstacles in your way.

9. Goals help you evolve and grow. 

10. Goals help you achieve things you never thought possible. 

Remember SMART goals? 

Specific, Measurable, Achievable, Realistic, and Timely. I have always been a huge fan of utilizing this method of goal setting when it comes to coaching  and sales. 

But when it comes to your life’s dream or a big risk, I think it’s critical to push yourself beyond SMART goal reasoning and practice what I like to call, FLY goals. 

SMART goals play it safe. They make you ask if something is realistic or achievable. But when it comes to our biggest hopes and dreams many people would get to that step and begin to doubt themselves. 

FLY goals force you to take that leap of faith. 

You have a dream. A spark. An idea. You want to start a business. Take a huge risk. These are all moments in your life when basic goals and smart goals can begin to stifle you as self-doubt and fear settle in. That’s why you need to set goals using the FLY goal test. 


WHAT ARE FLY GOALS? FLY stands for: 

F – Fiercely

L – Loving 

Y – Yourself

You set a goal. A big one. A passionate one. 

Now, make sure it passes the FLY goal test. 

  • Is this a goal that was made fiercely, staring your fear in the face and saying “no way, not today!” and setting out to make it happen?
  • Is this a goal that supports the love you have for yourself, your self-worth and your confidence? 
  • Is this a goal that pushes you to become your best self? Are you pumping yourself up with YOLO’s and You Go Girls (or boys) and saying YES! 

Fiercely Loving Yourself. It doesn’t always come easily. We are our own worst critics. We love the day dream and hype but in order to make it our reality we must force ourselves to become much stronger; take bigger risks and push ourselves to withstand the inevitable case of self-doubt waiting seeping in. 

Fiercely Loving Yourself. It’s what separates you from those who do not chase their dreams. It’s the difference between inviting value and honor into your daily life and settling  

Without active goals setting in our lives (and revisiting and revamping them along the way), we risk losing our passions or purpose. 

SMART goals are helpful but may be too narrow a scope for some. Never limit yourself by applying the wrong model to what might be the most important decision of your life. 

Whether it’s trying something new, getting back into something old, or simply working on your state of mind, goals will keep you honest and on track. Add FLY goals into the equation and they will take you to the next level. 

So, what makes you feel inspired and excited? What makes you want to jump out of bed in the morning? What makes you want to FLY?

Written by Katya Juliet 

Buzzword Consulting 

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Communication and  Expectation 

Expectations – reality = Disappointment. 

Yet, for many of us, despite this, our hearts remain resilient and full, continuing to hope for the best and then expect the best in others, even if logic tells us we shouldn’t. 

I’ve told myself for years to expect nothing or expect less. But expectations come standard with a giver’s heart and seemingly impossibly to let go of as an eternal optimist. 

It’s not that you want to always expect something back if you have given to others, on a petty level. It’s that you expect the best in others and hope they care for you as much as you do for them and that you will be wowed buy their ability to “get you.” 

That one day, someone will sort-of just read your mind and come through for you. Yes, hope and expectations go together. They go together more than hope and denial, as I’ve heard the phrase many a time. 

Having expectations does not have to be bad. It does not mean you are ignoring or denying an alternate truth. It means you have standards and a threshold one must meet to show you they are present and listening to your needs. 

The problem with expectations is when you take someone’s failure to live up to that expectation on a personal level. When you feel so let down that you internalize their reasoning for falling short, as if it was done intentionally in order to hurt you. 
Expectations may always be a red-alert zone for likely disappointment, but it can be helped and improved ten-fold if you learn to open up and begin feeling more comfortable with communicating your expectations with others. 

A main reason others cannot meet your expectations is because they do not know what you expect of them. 

Another reason in some cases is that they literally cannot meet or achieve it. But usually it is the fore mentioned; they do not know or do not remember. 

This is true for marriage and relationships as well as in business. If a person has failed to share what he/she expects and hopes for, then it really is a long shot in the dark whether or not the other person is able to meet it. 

Imagine how much better it would be if a customer told the sales person what they expected and hoped for in the sales process, enabling the sales person to strive to meet and exceed those needs, thus, making certain to close the sale. 

Imagine if your partner told you exactly what would make them feel happy or appreciated. Perhaps it is significantly less than you would  have thought and you could simply fulfill their expectations above and beyond quite easily. 

Imagine if you could make your friends feel supported, loved and cared for, just by communicating and asking what it is that they need from you this week or month. 

But we fail to ask often enough, if at all. We fail to share and communicate honestly with others close to us and suffer from feeling misunderstood or disappointed. 

I do believe in the equation of expectation – reality = disappointment, and there may be many times where this continues to happen. But it does not have to happen as often as it does. It does not have to plague your friendship, relationship or transaction. We can do better, together, if you’re willing to give open communication a try. 

The biggest issue remains that communication is a two-way street. Both parties need to be able to communicate outward and receive. If you are bold enough to share your hopes with another and they are not listening, we are back to square one. 

So what can you do? Help get this message out. Share this blog with those you love and with those people you wish to have a stronger relationship with, free of disappointment, resentment and miscommunication. 

Tell your spouse or partner or friend what’s in your heart and what you need for them to do. 
***Remember, however, that happiness is an inside job and nobody should be responsible for keeping you happy as a whole. You have to set proper expectations with yourself as well. That’s step one. But it IS also okay to have expectations in your life and to expect from others, just don’t make them guess what the expectation is at the same time.

Thought? Feel free to share your feelings on this topic in the comments! 

Written by Katya J.

Buzzword Consulting 

State of Mind[fulness]

Sharing a wonderful quote by Marcus Aurelius: The happiness of your life depends upon the quality of your thoughts.

mind•ful•ness

Noun

1. the quality or state of being conscious or aware of something.
2. a mental state achieved by focusing one’s awareness on the present moment, while calmly acknowledging and accepting one’s feelings, thoughts, and bodily sensations, used as a therapeutic technique.

I have always believed that mindset matters. Our minds are powerful beyond measure. Getting control over negative thinking and negative self-talk is the first step towards achieving your goals and becoming your best self.

We tell each other to count our blessings and look at the positives, but it’s easier said than done. Sometimes you have to wait for the storm to pass before the sun is primed to peak through the clouds. Don’t be afraid to weather the storm. To go through the darkness, to experience the pain, to touch complete failure.

It is with those deeply tragic moments that we rebirth ourselves into stronger, more courageous, mindful and empathetic individuals.

Always remember that your pain is your gift in the world. Your journey and story matters. Stay the course. ❤️

Written by Katya J

Buzzword Consulting

To Blog Or Not To Blog?

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By Katya Juliet

 

Have no fear, Buzzword is here (!) to let you know that starting a blog is not as scary as you might think. There are many reasons why people make the decision to start a blog. Blogs can be personal or professional, opinionated or factual, designed to raise awareness for a great cause, showcase a talent or passionate hobby, for promoting your business and engaging with your customers and even, a little bit of everything.

Blogging is an excellent way to build more authentic relationships with others, by relating and engaging with your audience through passion and experience.

I want to write a blog, but how do I get started?

Starting a blog can be intimidating at first. Mostly, because people worry that starting a blog may be too technical for them to set-up and maintain. Also, many experience some initial challenging emotions, such as anxiety and fear, from the concern that other people may judge them or not like their blogging style, writing or topics. While you may feel that way now, please don’t ever let that stop you from getting started!

I am here to reassure you that starting a blog with today’s blogging platforms is much easier than one might assume. There are embedded tutorials and support to walk you through the process. However, you can also easily get support from marketing and consulting businesses (like Buzzword Consulting!)  if desired. So never let the fear of set-up and design scare you away if this is something you want to pursue.

A few top blogging platforms to consider: WordPress, Blogger, Tumblr and Weebly.

As far as anxiety over content and writing goes – two things. First, know that it’s completely normal to worry about how other people may perceive or judge your writing in the beginning. But that will go away with time and experience. (Everyone was a beginner at one time in their lives…) Second, other than some general suggestions for success and formatting, there really aren’t any “official” blogging rules, so you can use this opportunity to be yourself and make something your own. You can never fail as long as you stay true to yourself and are motivated to make it happen.

If you want to start a blog, but writing and content is something you are either not confident in or simply do not enjoy doing, you can also hire someone (copywriter) to write for you. Just make sure that the individual or business shares the same level of understanding/expertise on your chosen subject and can represent you, your business and your brand authentically.

How often do I have to post?

Again, there are no official blogging rules to follow. You can post daily, and many do, but you don’t have to. Putting that pressure only adds to the stress of getting started. If you are blogging for your business, I would suggest making sure your blog stays relatively active, with at least 3 posts per week. But putting out content just for content’s sake, is not necessary. The idea behind blogging for business is to promote useful, interesting and relevant content that your audience (peers and existing/future customers) can engage in and relate to with ease and comfort. In a world of constant advertising and promotions, finding a friendly blog with helpful and interesting content is refreshing!

seo-blog-tips-newIf you want to start a personal blog, that is wonderful. Go for it! If I had my way, everybody would have a blog. I believe it is an extremely healthy way to relate to others and work on improving your communication skills at the same time. But if you also run a business, a blog for your business is not only a great idea, it needs to happen. Here are some benefits you can expect from blogging for your business, as well as some suggestions on getting started.

Business Blog Benefits:

1. Increase online traffic and new leads to your business website. You can build in links and information to your website when relevant. Also, by producing original, useful and relevant written content, you can more easily attract new leads (future customers) without pressuring them. I would recommend having business social media links connected to your blog and if you have one, an invitation to join your email newsletter (in addition to just following your blog). Getting leads into your email funnel will help you reach out in a series of more nurturing emails prior to ever “asking for the sale.” This turns a cold lead into a warm lead in a very natural and progressive way.

2. Helps you build authority and lasting relationships. What do I mean by authority? When you produce high-quality written content in your field, it will resonate with others and you will be seen as a qualified “expert” – granting authority to yourself and your business. You can become a go-to source for others in the same industry and will be someone they rely on to keep them up to date on news and important insight. In addition to authority, you will strengthen your relationships with others as they begin to feel more supported and involved, by being able to comment on your blog posts and/or social media. (Important note: if you share content regularly on your social media accounts, be sure to share the content from the blog instead of copy/pasting the same info into Facebook, for example. You always want to link traffic to your blog site which in turn, links traffic back to your website as well. Think of social media as the delivery service, and your blog as the host.)

3. Increases SEO. As long as your blog topics are focused and relevant to your business, using proper keywords, categories, tags and embedded links (and media!) will support your business SEO efforts. (For some additional insight here, consider reading another blog post I wrote, SEO: Friend or Foe?)

4. An inexpensive way to reach a wider audience, allowing you to engage with ease and share news faster. Starting a blog can be completely free if you use the standard domain name provided and free templates. But you can also invest a small amount to personalize your domain or upgrade to a particular theme. A blog is significantly less expensive than starting an official business website and can be a good way to build an audience if your business in not yet up and running. A blog – at minimum – gives you online presence and content online that can be searched and shared with social media, which is critical in today’s marketplace.

5. Syncs beautifully with social media platforms. Blogging platforms are designed to be shared, so they include widgets (buttons) for sharing online through social media, and the shared content itself looks great. When shared, it provides the image of your post, title and some content, so it looks just as professional as major publications do. If you have a business website, but it is not optimized for social media and high-quality sharing, consider starting a free blog to route important news and articles that can be shared in an aesthetic way. Always make sure to include your contact information and links back to your official business website in every post as well.

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Suggestions for getting started:

Decide on a title and theme for your blog. Your title becomes part of your domain name and in many cases, you can’t change it later without a personalized and purchased domain. To avoid having to start all over again, know what your title is ahead of time. You will use it when setting up your account along with a designated email address.

Make a list. Brainstorm a bunch of ideas for future blog post topics and various themes. It does not need to be perfect, but by having a basic list created that you can re-visit and expand on later, it will help you by always having ideas at your fingertips.

Read and follow other blogs. What makes some great and others just so-so? Get a feel for blogging in general. Follow other blogs and see what kind of writing, content and style you enjoy the most or if anything turns you off. Consider this part of your “research” for your own blog and pay attention to the types of things communicated that you do or do not like, and why.

Pick a platform and a theme that initially attracts you. You can always change your theme later and do take advantage of any “getting started” tutorials and help menus.

Write down anything that moves you, no matter where you are. I have noticed, most of my best ideas for business or writing doesn’t come to me when I’m sitting at my desk with a blank screen or piece of paper staring back at me. I use my “notes” application in my phone constantly, and write down ideas while on-the-go that I can elaborate on later. Most mobile devices also have free recording applications as well, which you can use to leave yourself voice memos on ideas, thoughts or potential articles and listen to later, so you never lose a great idea or any momentum.

If you have “writers block,” walk away. I know real deadlines exist, but when you are really struggling, most likely you will need a slightly new perspective or approach to pull it off. Even a short walk around the block can help you “re-set,” and other times, you may need to just not think about the topic or project for a short time. Temporarily switch gears on another project and come back to writing later. I have noticed, I tend to write and brainstorm better late at night, which doesn’t help my efforts during the work day. So to combat that, I will brainstorm and bullet out my late-night revelations in note form and revisit them during the work day. This has helped tremendously.

blackBLOGO-coral-grey-beigeFor additional support or consulting services, feel free to contact Katya Juliet through her business website, Buzzword-Consulting. Buzzword Consulting offers affordable digital marketing services, consulting, copywriting & PR for small businesses, start-ups, entrepreneurs & non-profit Organizations.